Challenge when the college of engineering and computer science at florida atlantic university fau moved to a brand new leed leadership in energy and environmental design platinum. Atlantic computer case solution marketing management. Atlantic computer case solution marketing management uw. Harvard business case studies solutions assignment help. Rate the overall quality of the case study as a learning tool on a scale of 1 to 10 where 1 is lowest. A case study in smartphone usage and gratification in the age of narcissism article pdf available in international journal of technology and human interaction 2 april 2017 with 3,283 reads.
While the dashboard mosaic offered utility and advice, the articles offered a look at possible factors causing the issues and case study examples. Case analysis atlantic computer is a manufacturer of servers and hightech products. Kritika jain pg20112055 atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment. Largest player in the overall computer industry competing for 30 years manufacturer of highend servers and hightech products. Re atlantic computer systems plc no 1 1990 ewca civ 20 is a uk insolvency law case concerning the administration procedure when a company is unable to repay its debts. The atlantic package is a tronn server paired with the efficiency enhancing server accelerator software application tool pesa. Atlantic computer case study atlantic computer is a large manufacturer for servers and other technology products. The articles offered an indepth look at the issues emphasized in the survey results. We conducted a control and exposed survey measuring the full brand campaign to great success.
Pricing options in atlantic computer and metabical free download as powerpoint presentation. Atlantic computer group 11 2010123281 lim, min a 2010123380 lee, yoon ji 2010101026 na, hyeon jung 2010123031 park, jae eon executive summary at the present, with the growth of the internet, the basic server market is growing rapidly and the atlantic computer, which is aimed at producing the high performance server, is ready to sell the basic server. Group 4 argha ray 15 chakra dhar kundu 22 khushal malik 28 sanjay kumar prasad 45. Atlantic computers case case study solution case study. This article is written by neeraj bharadwaj and john b. Atlantic computer a bundle of pricing options case study. Atlantic computer pgpm912 div b group 3 sandeep bharihoke m.
Apr 18, 2017 atlantic computers case study chip giessman. The first alternative decision to focus for achieving the pricing of tronn and pesa would be charging the hardware on companys traditional basis and give pesa for free for the use of a particular server. Alternatives competitor reaction maximizing profit maximizing market share problem maintain customer lifetime value focus on the value of the server to the customer. While the infrastructure and security is from atlantic. Net offered to configure and manage a serverside hipaa compliant storage solution. Atlantic computer case study server computing market share. A bundle of pricing options case analysis case issue develop a. Introduction atlantic computer is a leading developer company of high tech servers. It has discovered a new venture in the server segment and developed tronn to answer the needs of the segment. It sells viable products and offers different technological solutions in order to provide end results to its desire customers.
A bundle of pricing options august 26,2015 jordan meredith s01146336 on my honor, i have. Essay on case analysis atlantic computer a bundle of. Context atlantic computer is the largest player in the overall computer industry. Jun 19, 2016 this feature is not available right now.
Case study analysis for atlantic computers, part of marketing management coursework. View atlantic computers case analysis from mba 101 at t. Atlantic computer is a leading developer company of high. How to find the proper pricing methods for atlantic computer and metabical in order to face competitors price in market. Atlantic computer established a product, the atlantic package, to satisfy an emerging basic server market. Jason jowers, who had recently been hired by the computer manufacturer, atlantic computer, needed to devise a pricing plan for the companys newest products. At the heart of any multicarrier shipping system is the rating server which. Atlantic can company case study shipping costs, improve shipment reliability, track every shipment, and maintain valuable key performance metrics. Analysis there are four main types of pricing strategies from which. Atlantic computer, a leading player in the highend server market, has detected a marketplace opportunity in the basic server segment. Atlantic computer case study free download as powerpoint presentation. Instructional materials include student learning objectives, a powerpoint presentation with instructor notes, student handouts, suggested resources and assessment.
Team 4 blue atlantic computer case study final pp duration. Net, the underlying software platform is from nextcloud. Accellosone ship has enabled improvement of customer service while driving out operational costs. This bundle contained the tronn server and its corresponding software, the pesa. The source is taken from hbs, comprising of 6 pages and published on 28 th of may. Atlantic computers case analysis atlantic computer a bundle. Atlantic computer is an outstanding player in the highend server market faced with pricing options. They have developed a new server, the tronn, to meet the needs of this segment.
Net, i speak with the technician that is directly working on my problem. Develop a pricing strategy for atlantic computers called the atlantic bundle consisting of the new tronn server and the pesa performance enhancing server accelerator software company profile. Nextcloud is designed for secure productivity along with easeofuse. A bundle of pricing options case solution atlantic computer is an outstanding player in the highend server market. A bundle of pricing options case analysis case issue develop a pricing strategy for atlantic bundle the new. Daniel josey delwyn menezes janet aiona jasmine dennis tejaswini c.
They have seen great success in the last 30 years since they have been competing in the market. The demand for basis servers is going to increase rapidly in coming. A bundle of pricing options case analysis submitted by. In the case, atlantic computer was the most successful player in the overall computer industry with the operations running since 30 years. Pricing options in atlantic computer and metabical economic. When students have the englishlanguage pdf of this brief case in a coursepack, they will also have the option to purchase an audio version. A bundle of pricing options group 3 mba class of 2014 alma graduate school presentation outline introduction overview issues analysis recommendations strategic implications introduction atlantic computer has developed a new tronn server and pesa software tool known as atlantic bundle and needs the right market price strategy for this product.