Atlantic computer system should choose the pricing technique. While the dashboard mosaic offered utility and advice, the articles offered a look at possible factors causing the issues and case study examples. When students have the englishlanguage pdf of this brief case in a coursepack, they will also have the option to purchase an audio version. Atlantic computer case study atlantic computer is a large manufacturer for servers and other technology products.
The decline of atlantic cod a case study this module provides a comprehensive examination of the decline of the atlantic cod. At the heart of any multicarrier shipping system is the rating server which. Without performing a detailed quantitative pricing analysis, which of the available pricing method alternatives. Alternatives competitor reaction maximizing profit maximizing market share problem maintain customer lifetime value focus on the value of the server to the customer. Atlantic computer pgpm912 div b group 3 sandeep bharihoke m. While the infrastructure and security is from atlantic. A bundle of pricing options case solution atlantic computer is an outstanding player in the highend server market. Jason jowers, who had recently been hired by the computer manufacturer, atlantic computer, needed to devise a pricing plan for the companys newest products. Largest player in the overall computer industry competing for 30 years manufacturer of highend servers and hightech products. The atlantic package is a tronn server paired with the efficiency enhancing server accelerator software application tool pesa. A bundle of pricing options august 26,2015 jordan meredith s01146336 on my honor, i have. Team 4 blue atlantic computer case study final pp duration. Atlantic computer is a leading developer company of high. The first alternative decision to focus for achieving the pricing of tronn and pesa would be charging the hardware on companys traditional basis and give pesa for free for the use of a particular server.
Net i get proactive summaries within minutes of me calling the data center. Atlantic computer is an outstanding player in the highend server market faced with pricing options. Instructional materials include student learning objectives, a powerpoint presentation with instructor notes, student handouts, suggested resources and assessment. Context atlantic computer is the largest player in the overall computer industry. A bundle of pricing options case analysis case issue develop a. We conducted a control and exposed survey measuring the full brand campaign to great success. The company plans to launch a basic server tronn and software pesa due to growth in demand for basic servers. The demand for basis servers is going to increase rapidly in coming. Harvard business case studies solutions assignment help. A case study in smartphone usage and gratification in the age of narcissism article pdf available in international journal of technology and human interaction 2 april 2017 with 3,283 reads. Case study analysis for atlantic computers, part of marketing management coursework.
Pdf a case study in smartphone usage and gratification. Apr 18, 2017 atlantic computers case study chip giessman. Develop a pricing strategy for atlantic computers called the atlantic bundle consisting of the new tronn server and the pesa performance enhancing server accelerator software company profile. Group 4 argha ray 15 chakra dhar kundu 22 khushal malik 28 sanjay kumar prasad 45. Accellosone ship has enabled improvement of customer service while driving out operational costs. Jun 19, 2016 this feature is not available right now. In the case, atlantic computer was the most successful player in the overall computer industry with the operations running since 30 years. Essay on case analysis atlantic computer a bundle of. How to find the proper pricing methods for atlantic computer and metabical in order to face competitors price in market. Case analysis atlantic computer is a manufacturer of servers and hightech products. This article is written by neeraj bharadwaj and john b.
A bundle of pricing options case analysis case issue develop a pricing strategy for atlantic bundle the new. Rate the overall quality of the case study as a learning tool on a scale of 1 to 10 where 1 is lowest. Atlantic computer case study free download as powerpoint presentation. Challenge when the college of engineering and computer science at florida atlantic university fau moved to a brand new leed leadership in energy and environmental design platinum. Pricing options in atlantic computer and metabical free download as powerpoint presentation. Atlantic computers case case study solution case study. Analysis there are four main types of pricing strategies from which. Atlantic computer group 11 2010123281 lim, min a 2010123380 lee, yoon ji 2010101026 na, hyeon jung 2010123031 park, jae eon executive summary at the present, with the growth of the internet, the basic server market is growing rapidly and the atlantic computer, which is aimed at producing the high performance server, is ready to sell the basic server.
Atlantic can company case study shipping costs, improve shipment reliability, track every shipment, and maintain valuable key performance metrics. Re atlantic computer systems plc no 1 1990 ewca civ 20 is a uk insolvency law case concerning the administration procedure when a company is unable to repay its debts. Atlantic computer case study server computing market share. Kritika jain pg20112055 atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment. Nextcloud is designed for secure productivity along with easeofuse. Daniel josey delwyn menezes janet aiona jasmine dennis tejaswini c. After an initial marketing meeting with a few key players, jowers had. View atlantic computers case analysis from mba 101 at t. Atlantic computers case analysis atlantic computer a bundle. They have developed a new server, the tronn, to meet the needs of this segment. Net, i speak with the technician that is directly working on my problem. It sells viable products and offers different technological solutions in order to provide end results to its desire customers. Atlantic computer case solution marketing management uw.
A bundle of pricing options group 3 mba class of 2014 alma graduate school presentation outline introduction overview issues analysis recommendations strategic implications introduction atlantic computer has developed a new tronn server and pesa software tool known as atlantic bundle and needs the right market price strategy for this product. The articles offered an indepth look at the issues emphasized in the survey results. Atlantic computer a bundle of pricing options case study. A bundle of pricing options case analysis submitted by. Net offered to configure and manage a serverside hipaa compliant storage solution. This bundle contained the tronn server and its corresponding software, the pesa. It has discovered a new venture in the server segment and developed tronn to answer the needs of the segment. Pricing options in atlantic computer and metabical economic. Atlantic computer case solution marketing management. Atlantic computer, a leading player in the highend server market, has detected a marketplace opportunity in the basic server segment. They have seen great success in the last 30 years since they have been competing in the market. Introduction atlantic computer is a leading developer company of high tech servers.