Wonderland design army is a firm believer in creative before cash. Modern design in the big easy civic architecture in the image of the community. May 15, 2019 to celebrate the 40th anniversary of hong kong ballet, design army conceived and designed a boundarypushing brand campaign that reflects the passion and vision of the companys artistic director, septime webre. Produced in conjunction with canadas worldfamous national ballet school, the ballet book is a definitive instructional resource for youth and their parents who are beginning to explore the possibilities and delights of ballet. Design armys invasion february 2, 2010 interior designers and architects can craft the most beautiful buildings and spaces, but speaking as a magazine editor, theyre no good in print unless the photographs and accompanying text are arranged perfectly on the page. We looked to establish a vibrant, energy filled brand experience that reflects the passion and drive of dance, and the hong kong ballet s new artistic director, the highly acclaimed choreographer, septime webre. To celebrate the 40th anniversary of hong kong ballet, design army conceived and designed a boundarypushing brand campaign that reflects the passion and vision. May 15, 2018 dean alexander and design army have created a wonderfully striking, highflying campaign for the hong kong ballet aimed at reflecting the cuttingedge vision of the new artistic director. Design army designs their ne home washington business journal. To celebrate the 40th anniversary of hong kong ballet, design army conceived and designed a boundarypushing brand campaign that reflects the passion and vision of the companys artistic director, septime webre. Hong kong ballet, one of asias premier dance companies, approached washingtonbased studio design army to help promote their memorable performances with a new campaign entitled never stand still. Septime webre asked us to take a look at some costume sketches during an meeting for the washington ballets twb season brochure, we all said it would be great to do a shoot with them since they were so amazingly cool so we did. Hong kong ballet campaign by design army published jun 4, 2018 hong kong ballet, one of asias premier dance companies, approached washingtonbased studio design army to help promote their memorable performances with a new campaign entitled never stand still.
The top five most inspirational ballet bookscaption i recently attended swan lake at the zurich opernhaus. He assumed artistic directorship of hong kong ballet from july 2017, prior to that, he led the washington ballet for 17 years and the american repertory ballet from 19931999. Washington ballets sleepy hollow finds nightmarish. Complete book of ballets a guide to the principle ballets of the nineteenth and twentieth centuries. Design army was approached to concept, design, and art direct the companys 20182019 creative campaign, never stand still. Joness sets and costumes embrace the baroque luxuriousness of the period.
Feb 24, 2011 the power couple behind design army on h street is prepping to build their own home in brookland. Dean alexander hong kong ballet is financially supported by the government of the hong kong special administrative region hong kong ballet is a venue partner of the hong kong cultural centre. The washington ballet presents sleepy hollow the connection between design army and septime webre goes back to his days at the washington ballet. We did not have a large production budget so we knew it would have to be done in studio and. As hong kong ballet turns 40, artistic director septime. Hong kong ballet marks 40 years with colourful short creative. We seek nothing less than excellence for our clients regardless of budgets. Never stand still reflecting well the cuttingedge vision of their new artistic director septime webre formerly of acclaimed washington ballet. This beautiful 384page book features over 500 fullcolor images of international graphic design and type design in a wide range of categories, including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters. The hong kong ballet never stand still campaign by design. Complete book of ballets a guide to the principle ballets. Hong kong ballet, one of asias premier dance companies, approached washingtonbased studio design army to help promote their memorable performances with a new campaign entitled. We looked to establish a vibrant, energy filled brand experience that reflects the passion and drive of dance, and the hong kong ballet s new artistic director, the highly acclaimed.
Citycenterdc teams up with design army, washington ballet for. May 11, 2018 today, hong kong ballet is unveiling its most edgy, unexpected, visually stunning seasonal campaign. Booktopia buy ballet books online from australias leading online bookstore. Now theyre trying their hand at the other side of the screen by. It also features some local fashion bloggers, photographers. The hong kong ballet never stand still campaign by. Jan 16, 2015 according to the post, design armys pum lefebure said that usually the ballet shoots a lot of dance videos in the studio, or uses a replay of the onstage production, but when we collaborated with them before on the wonderland book, we took the dancers out on the street to dance in different d. The emphasis is on the joy of moving to music and the lifetime benefits of studying.
Wonderland the washington ballet wonderland commemorative. Pictures from wonderland cade martin 14 pics my modern met. He can hum the music in his old mans quivering voice, but he prefers it in his head, where it lives on in violins and reedy winds. To celebrate the 40th anniversary of the hong kong ballet, design army has created a wonderfully vibrant, neoncoloured brand campaign that reflects the passion and vision of the companys artistic director, septime webre. An inside look at sciarcs edge master program new orleans. Design army creates trio of untraditional spots for sc. N aming their business design army might have appeared a bit overconfident back in 2003 when it was just pum and jake lefebure working out of their home, but today, the tenperson firm, in their customdesigned offices, appears prophetically titled. Complete book of ballets a guide to the principle ballets of the nineteenth and twentieth centuries cyril w, beaumont on. Hong kong ballet has unveiled its most edgy, unexpected, visually stunning seasonal campaign yet nailing new artistic director septime webres wildly fresh vision. Feb 23, 20 jake and pum lefebure of design army give a behind the scenes look at their washington life cover shoot. Custom photo books are the best way to preserve your quality memories and surprise friends and family with an unparalleled gift. Hong kong ballet has unveiled its most edgy, unexpected, visually. Horn book guide 19990701this comprehensive guide, written by a teacher at canadas national ballet school, helps youngsters who love ballet to understand the hard work and commitment involved in classical dance training.
Photographed by dean alexander with creative and art direction by design armys jake and pum lefebure, the photo essay presents a consistent and cohesive story line, communicated through thoughtful choice of lighting, scale, pacing, mood, poses, typography and layouts. Septime webre is an internationally recognized ballet director, choreographer, educator and advocate. Patrick coyne is the editor and designer of communication arts magazine, the largest international trade journal of visual communications. Cade martin just recently collaborated with design army and the washington ballet to create a oneofakind book commemorating septime. Their portfolio consists of everything hypercreative. Wonderland the washington ballet wonderland commemorative book martin. The balletpantomimes score was by john alden carpenter with scenic design and costumes by robert edmond jones, today heralded as the most celebrated of early twentiethcentury american designers. We used a soft blue and a deep chocolate, giving the brochure warmth and a modern look and feel. Creating an elegant yet active design for the ballet royale was easy since we had great photography. Hong kong ballet is committed to the notion that classical ballet can be ofthemoment, says webre. The book illustrates in meticulous detail and through more than 100 photographs every position, step and pose involved in barre work, pointe work, alignment. Basic principles of classical ballet by agrippina vaganova. Advertisement by design army, united states art design.
Hong kong ballet, one of asias premier dance companies, approached washingtonbased studio design army to help promote their memorable performances with a new campaign entitled hong kong ballet s anniversary photo and video campaign. Young ballerinas can pirouette into perfection along with former roy. The washington ballet s 10 year commemorative book. To celebrate the 40th anniversary of the hong kong ballet, design army has created a wonderfully vibrant, neoncoloured brand campaign that. Defiantly unconventional, this campaign defines hong kong ballet. Click on the gallery above for snapshots from the new marketing video. Design meets dance for hong kong ballet new ad campaign. Hong kong ballet back with another visually enticing campaign for. Aug 05, 2010 in 2009, design army collaborated with photographer cade martin and the washington ballet to create wonderland, a oneofakind book highlighting a decade of great works presented by the company. Hong kong ballet 40th anniversary campaign trendland. Hong kong ballets 40th anniversary photo and video campaign. Please wash your hands and practise social distancing. One of the worlds most highly respected designers, pum lefebure marries the artistic and commercial through her stylish, compelling work at design army for clients like the academy awards, adobe, disney, bloomingdales, ritz carlton, pepsico, washington ballet, the hong kong ballet, neenah, smithsonian and lucas film.
Parents need to know that ballet shoes is the story of three orphan sisters who go to a performing arts schools and find three different callings. In recognition of this special date and in acknowledgment of all twb has accomplished in the past decade, design army, and photographer cade martin have collaborated with the ballet to create wonderland, a commemorative book highlighting great works presented by the company. The washington ballet book cover creative poster design, creative posters. Ballet books goodreads meet your next favorite book. Barries peter pan and a sprinkling of pixie dust, artistic director septime webre aims to start hong kong ballets 40th anniversary celebrations with a bang. As users of adobe stock, they previously showed how you can take beautiful stock assets and unleash your creativity. Design armys work for the washington ballet is also quite distinctive with a rather different tone including a commemorative book for wonderland. The top five most inspirational ballet books heather. A dance recital program booklet is a great keepsake for your students and their parents. We looked to establish a vibrant, energy filled brand experience that reflects the passion and drive of dance, and the hong kong ballets new artistic director, the highly acclaimed choreographer, septime webre.
Inspiration and indesign with design army adobe blog. Hong kong ballet 40th anniversary season brand video on vimeo. Technical manual and dictionary of classical ballet. Please practice handwashing and social distancing, and check out our resources for adapting to these times. To celebrate the 40th anniversary of hong kong ballet, usbased design army back with another visually enticing brand campaign that aims to. It is that philosophy which drove wonderland, our most recent project with the washington ballet twb. I adore the controlled nuance of each graceful movement, the power of lithe bodies moving as if one with the music, the costumes, the electric attraction. Lefebure and webre had worked together before, on a photo book promoting the ballet company and a trailer for one of webres ballets.
As hong kong ballet turns 40, artistic director septime webre. I walked out onto the plaza after the performance glowing with pure joy. Create a personalized photo book for every occasion mixbook has an option for all events. It is that philosophy which drove wonderland, our most recent project with the. Tell your students story with vivid color photos, text and demonstrate their achievements and progress.
The hong kong ballet is one of asias premier ballet companies, known for modern interpretations of. Feb 12, 2015 washington ballets sleepy hollow finds nightmarish inspiration in u. Design army is an awardwinning graphic design firm located in washington, d. One of the worlds most highly respected designers, pum lefebure marries the artistic and commercial through her stylish, compelling work at design army for clients like the academy awards, adobe, disney, bloomingdales, ritz carlton, pepsico, washington ballet, the.
Through video and still photography, they merged ballet and pop culture into an eyepopping production told through ravels bolero orchestral piece. With 40 dancers performing in locations throughout washington d. Bringing the passion of dance to life hong kong ballet. Design army designs their ne home washington business. Design armys vibrant campaign to celebrate the 40th. Feb 23, 2017 the washington ballet is also one of design armys clients. If he imagines it in rehearsal he can remember every step of his threeminute solo as if he had danced it only yesterday, but he knows, too, that one time, onstage in berlin, he had not danced it as he had learned it. Design armys vibrant campaign to celebrate the 40th anniversary of.